The promotional artwork for Bernardo Bertolucci’s controversial 1972 film typically features Marlon Brando and Maria Schneider, often in close-up, evoking the film’s themes of anonymity and intimacy. Variations exist, showcasing different imagery and typography, reflecting the film’s complex and provocative nature. These images served as the primary visual representation of the film, attracting audiences while also hinting at the challenging subject matter.
As a key element of the film’s marketing campaign, these graphics played a crucial role in shaping public perception and generating interest. The imagery used, frequently depicting the lead actors in intimate poses, immediately established the film’s adult themes and contributed to the ensuing controversy surrounding its release. These visuals remain iconic representations of 1970s cinema, reflecting the era’s shifting attitudes towards sexuality and artistic expression. Furthermore, the artwork’s various iterations offer a glimpse into how marketing strategies varied across different regions and release periods.
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