Promotional artwork for George A. Romero’s 1978 horror film, Dawn of the Dead, encompasses a variety of styles and artistic approaches. These marketing materials, ranging from theatrical one-sheets to international variations and re-release campaigns, visually represent the film’s themes of consumerism, societal collapse, and zombie horror. Examples include the iconic image of the mall besieged by the undead, character-focused portraits, and more abstract representations of the film’s core concepts.
These artifacts serve as more than just advertising; they are a window into the cultural impact and evolving reception of the film. They reflect the changing landscape of horror cinema marketing and how different audiences worldwide connected with Romero’s vision. Studying them offers insights into the film’s legacy, graphic design trends of the period, and the evolving relationship between film and its audience.