Promotional artwork for the 2012 Disney film “John Carter” typically featured imagery of the titular character against the backdrop of Mars, often including Dejah Thoris, the Martian princess. These advertisements aimed to convey the film’s blend of action, adventure, and science fiction romance, showcasing the exotic Martian landscapes and the hero’s unique abilities. Variations existed, highlighting different aspects of the film, such as the Tharks, the Green Martians, or specific action sequences.
Film advertising materials play a crucial role in attracting audiences. Artwork for this particular film had the challenge of introducing a relatively unknown literary character to a modern audience while establishing the film’s distinct visual identity. Its effectiveness rested on capturing the essence of Edgar Rice Burroughs’s source material and translating it into a visually compelling campaign that resonated with potential viewers. This marketing effort aimed to generate excitement and anticipation for a film adaptation of a classic series of novels.