9+ Best Santa Cruz Movie Theaters | 2023 Guide

movie theaters in santa cruz ca

9+ Best Santa Cruz Movie Theaters | 2023 Guide

Santa Cruz, California, offers a diverse range of cinematic experiences, from historic single-screen venues to modern multiplexes. These venues provide entertainment and cultural enrichment to residents and visitors, showcasing a variety of films, from Hollywood blockbusters to independent and international productions. Patrons can enjoy traditional concessions or explore nearby dining options before or after a film.

Local cinemas contribute significantly to the city’s vibrant arts scene and serve as community gathering spaces. They provide a platform for independent filmmakers and often host special events, film festivals, and community screenings. Historically, movie houses have played a crucial role in the social fabric of Santa Cruz, offering a shared experience and a window into the world through storytelling. Their presence enhances the city’s cultural landscape and provides economic benefits through job creation and tourism.

This article will explore the various cinematic options available in Santa Cruz, considering factors such as location, amenities, historical significance, and the unique viewing experience each venue offers. Discussions will encompass the role of these establishments in the local community and their contribution to the city’s vibrant cultural tapestry.

1. Locations

The geographical distribution of cinemas within Santa Cruz significantly impacts accessibility and audience demographics. Location plays a crucial role in determining the convenience and overall appeal of a particular venue, influencing factors such as parking availability, proximity to public transportation, and integration within the broader social and commercial landscape of the city.

  • Downtown Venues

    Located in the heart of Santa Cruz, downtown cinemas benefit from high pedestrian traffic and proximity to restaurants, shops, and public transit. This central location caters to a diverse audience, including residents, tourists, and students from the nearby University of California, Santa Cruz. However, limited parking options can pose a challenge.

  • Suburban Cinemas

    Theaters situated in suburban areas often provide ample free parking and easier access for those traveling by car. These locations tend to draw a primarily local audience and may offer a more family-oriented environment. Their distance from the city center can be a drawback for those relying on public transportation.

  • Coastal Locations

    Cinemas situated near the coastline offer the unique advantage of combining a movie outing with the scenic beauty of the Santa Cruz beaches. These locations can attract both locals and tourists, particularly during peak season, creating a distinct atmosphere.

  • Neighborhood Theaters

    Smaller, independent theaters tucked within residential neighborhoods foster a strong sense of community. These venues often showcase independent films and documentaries, catering to a niche audience and contributing to the cultural diversity of the city’s cinematic offerings.

The varied locations of Santa Cruz cinemas contribute to the richness and accessibility of cinematic experiences within the city. Understanding these locational nuances allows individuals to choose the venue that best aligns with their preferences and logistical needs, enriching their overall movie-going experience. The distribution also reflects the diverse communities within Santa Cruz, each with its own unique characteristics and preferences.

2. Ticket Prices

Ticket prices represent a significant factor influencing attendance at movie theaters in Santa Cruz, CA. An understanding of pricing structures is crucial for both consumers seeking entertainment and theater operators striving to maintain profitability. Pricing strategies reflect market dynamics, operational costs, and the competitive landscape within the local entertainment industry. This section explores the various facets of ticket pricing in Santa Cruz cinemas.

  • Standard Admission

    Standard admission constitutes the baseline price for a regular movie showing. This price typically varies based on factors such as time of day (matinee vs. evening), day of the week (weekday vs. weekend), and the film’s popularity. Standard admission prices in Santa Cruz generally align with regional averages but can fluctuate depending on the specific theater and its amenities.

  • Discounts and Promotions

    Various discounts and promotions aim to attract specific demographics and increase attendance. These may include senior discounts, student discounts, and special offers for families. Some theaters participate in loyalty programs that offer discounted tickets or concessions. Promotional pricing strategies are crucial for maintaining competitiveness and attracting price-sensitive consumers.

  • Premium Pricing

    Premium pricing applies to enhanced viewing experiences, such as 3D screenings, IMAX presentations, or luxury seating options. These elevated prices reflect the added value and technological enhancements offered by these specialized formats. The availability of premium formats influences consumer choice and contributes to the overall revenue stream of the theater.

  • Competitive Landscape

    The competitive landscape of the entertainment industry in Santa Cruz directly impacts ticket pricing strategies. The presence of multiplexes, independent theaters, and alternative entertainment options influences pricing decisions. Theaters must balance competitive pressures with operational costs and desired profit margins to establish sustainable pricing models.

Ticket pricing in Santa Cruz cinemas reflects a complex interplay of factors, including operational costs, market demand, competitive pressures, and the desire to provide accessible entertainment options. Understanding these factors is essential for both consumers making informed choices and theater operators seeking to thrive in a dynamic entertainment market. The diverse pricing structures cater to varying budgets and preferences, ensuring the continued viability of cinematic experiences within the community.

3. Showtimes

Showtimes constitute a crucial element of the moviegoing experience in Santa Cruz, California, directly impacting accessibility and audience engagement. The scheduling of film screenings reflects a complex interplay of factors, including audience demand, film distribution agreements, and the operational logistics of individual theaters. A nuanced understanding of showtime scheduling is essential for both theater operators seeking to maximize attendance and film enthusiasts planning their cinematic outings.

Careful consideration of showtimes allows theaters to cater to diverse audiences, from early matinee viewers to late-night moviegoers. Weekday schedules often cater to working professionals and students, with evening screenings concentrated after typical work and school hours. Weekend schedules expand to accommodate increased demand, offering a wider range of showtimes throughout the day and evening. Seasonal variations, such as extended summer hours or holiday schedules, further influence showtime planning. The strategic scheduling of popular films during peak hours maximizes revenue potential, while less popular or niche films might be allocated to less competitive time slots. The interplay of these factors shapes the overall accessibility and appeal of cinematic experiences within the community.

Effective showtime management contributes significantly to the success of movie theaters in Santa Cruz. Balancing audience preferences with operational efficiency is crucial for maximizing attendance and revenue. The dynamic nature of showtime scheduling requires continuous adaptation to evolving market trends and audience demand. This adaptability ensures that cinematic experiences remain accessible, engaging, and relevant to the diverse community of moviegoers in Santa Cruz. Furthermore, the availability of online ticketing and real-time showtime information empowers consumers to make informed decisions, enhancing the overall moviegoing experience. By understanding the intricacies of showtime scheduling, both theater operators and film enthusiasts can contribute to the continued vibrancy of the Santa Cruz cinematic landscape.

4. Accessibility

Accessibility in Santa Cruz movie theaters is crucial for ensuring inclusivity and enabling all community members to enjoy cinematic experiences. This encompasses physical accessibility within the theater facilities, as well as accommodations for individuals with sensory sensitivities or other specific needs. Addressing accessibility not only enhances the moviegoing experience for individuals with disabilities but also reflects a commitment to diversity and inclusivity within the broader community. Factors such as wheelchair ramps, accessible restrooms, assistive listening devices, and designated seating areas contribute to a welcoming and equitable environment for all patrons.

Several Santa Cruz theaters have implemented measures to enhance accessibility, such as providing closed captioning or audio description services for select films. These services cater to individuals with hearing or visual impairments, allowing them to fully engage with the cinematic narrative. Furthermore, some theaters offer sensory-friendly screenings with adjusted lighting and sound levels, creating a more comfortable environment for individuals with autism or sensory processing sensitivities. These initiatives demonstrate a growing awareness of the diverse needs within the community and the importance of providing inclusive entertainment options. Providing accessible online ticketing platforms and clear information regarding accessibility features further empowers individuals to make informed choices and plan their movie outings with confidence. The ongoing efforts to improve accessibility contribute to a more welcoming and equitable cinematic landscape in Santa Cruz.

Accessibility within Santa Cruz cinemas represents an ongoing commitment to inclusivity and community engagement. By prioritizing accessibility features and accommodations, theaters create a welcoming environment for all patrons, regardless of their individual needs. This commitment not only enhances the moviegoing experience for individuals with disabilities but also fosters a stronger sense of community and belonging. The continued implementation and improvement of accessibility measures are essential for ensuring that cinematic experiences in Santa Cruz remain inclusive and enjoyable for everyone.

5. Concessions

Concessions play a significant role in the economic viability of movie theaters in Santa Cruz, CA, and contribute substantially to the overall moviegoing experience. Revenue generated from concession sales often supplements ticket sales, enabling theaters to maintain operations, invest in upgrades, and offer competitive pricing. The availability of traditional movie snacks, such as popcorn, candy, and soft drinks, enhances the entertainment experience for many patrons. Furthermore, the variety and quality of concessions offered can influence consumer choice and contribute to a theater’s competitive advantage within the local market. Some Santa Cruz theaters have expanded their concession offerings to include specialty items, such as gourmet popcorn, local craft beers, or healthy snack options, catering to evolving consumer preferences and dietary needs. This diversification not only generates additional revenue streams but also enhances the overall appeal and perceived value of the moviegoing experience.

The strategic placement and presentation of concession stands within the theater lobby aim to maximize sales and minimize wait times. The enticing aroma of freshly popped popcorn and visually appealing displays of candy and snacks contribute to impulse purchases. Moreover, promotional bundles and combo deals incentivize larger purchases and contribute to increased per-customer spending. The efficient management of concession operations, including inventory control, staffing, and point-of-sale systems, is crucial for maximizing profitability and ensuring a smooth customer experience. The profitability of concessions directly impacts a theater’s ability to invest in improvements, such as upgraded seating, enhanced sound systems, or expanded film offerings. In this way, concession sales contribute not only to the financial stability of individual theaters but also to the overall vibrancy and sustainability of the cinematic landscape in Santa Cruz.

Concession stands represent a crucial component of the movie theater ecosystem in Santa Cruz. Their contribution extends beyond mere snack provision; they represent a vital revenue stream that supports the financial viability of theaters and enhances the overall moviegoing experience. The strategic management of concessions, including menu diversification, pricing strategies, and operational efficiency, plays a key role in the success and sustainability of Santa Cruz cinemas. The evolving consumer landscape and increasing demand for diverse and high-quality concession options present both challenges and opportunities for theaters. Adapting to these changing preferences and implementing innovative concession strategies will be essential for maintaining competitiveness and ensuring the continued enjoyment of cinematic experiences in Santa Cruz.

6. Parking Availability

Parking availability significantly influences the accessibility and overall appeal of movie theaters in Santa Cruz, CA. Adequate parking accommodates patrons and contributes to a positive moviegoing experience. Conversely, limited or inconvenient parking can deter potential attendees, particularly during peak hours or popular film releases. The relationship between parking availability and theater attendance demonstrates a direct correlation: convenient parking encourages attendance, while parking challenges create a barrier. This dynamic underscores the importance of parking considerations in the overall assessment and success of cinematic venues within the city. For example, theaters located in downtown Santa Cruz often face parking constraints due to limited on-site parking and competition for street parking. This can discourage individuals from choosing these venues, particularly those traveling by car. In contrast, suburban theaters with ample free parking often attract larger audiences, demonstrating the appeal of convenient parking options. The availability of accessible parking spaces for individuals with disabilities is also crucial for ensuring inclusivity and equitable access to cinematic experiences.

The impact of parking availability extends beyond individual theater attendance; it influences the economic vitality of the surrounding businesses and the overall perception of the city’s entertainment districts. Ample parking encourages patronage of nearby restaurants and shops, contributing to the economic prosperity of the area. Conversely, parking difficulties can lead to frustration and congestion, negatively impacting the perception of the entertainment district and potentially deterring future visits. The economic and social implications of parking availability highlight the need for comprehensive urban planning and parking management strategies that address the needs of both businesses and consumers. Furthermore, the increasing popularity of ride-sharing services and alternative transportation options presents new challenges and opportunities for managing parking demand and optimizing accessibility for moviegoers.

Parking availability represents a crucial factor influencing the success and accessibility of movie theaters in Santa Cruz. Addressing parking challenges requires a multifaceted approach involving urban planning, parking management strategies, and the integration of alternative transportation options. The interplay between parking availability, theater attendance, and the economic vitality of surrounding businesses underscores the importance of comprehensive planning and ongoing adaptation to evolving transportation patterns. Prioritizing convenient and accessible parking options enhances the moviegoing experience, contributes to the economic prosperity of local businesses, and fosters a vibrant and welcoming entertainment landscape within the city.

7. Screen Size and Quality

Screen size and quality significantly impact the cinematic experience in Santa Cruz movie theaters, influencing viewer immersion and overall satisfaction. Larger screens offer a more expansive and engaging visual experience, particularly for action-packed or visually stunning films. Image quality, determined by factors such as resolution, brightness, and contrast, directly affects the clarity and detail of the projected image. A high-quality screen enhances the visual richness of the film, allowing viewers to appreciate the nuances of cinematography and visual effects. Conversely, a smaller screen or one with poor image quality can diminish the impact of the film, potentially detracting from the overall viewing experience. The Del Mar Theatre, a historic single-screen cinema in Santa Cruz, is known for its large screen and commitment to high-quality projection, demonstrating the importance of these factors in creating a premium cinematic experience. Modern multiplexes in the area also emphasize screen size and quality, often featuring premium large format screens like IMAX to attract audiences seeking a more immersive experience.

The interplay between screen size and quality reflects the evolving technological landscape of the film industry and the increasing demand for enhanced viewing experiences. As filmmakers continue to push the boundaries of visual storytelling, theaters must adapt by investing in cutting-edge projection technology and screen infrastructure. The choice between standard screens and premium large format options influences ticket pricing and caters to varying viewer preferences. Furthermore, the maintenance and calibration of projection equipment are essential for ensuring consistent image quality and maximizing the visual impact of each film. Theaters that prioritize screen size and quality position themselves as destinations for discerning moviegoers seeking a superior cinematic experience. This commitment to visual excellence contributes to the overall appeal and economic viability of these venues within the competitive entertainment landscape of Santa Cruz.

Screen size and quality represent essential components of the cinematic experience, directly impacting viewer immersion and satisfaction. Theaters in Santa Cruz that prioritize these factors cater to the evolving demands of moviegoers and contribute to the city’s vibrant film culture. Investment in high-quality projection technology and screen infrastructure enhances the visual richness of films, creating a more captivating and memorable experience for audiences. This dedication to visual excellence strengthens the position of Santa Cruz cinemas within the competitive entertainment market, ensuring their continued relevance and appeal in an era of diverse entertainment options.

8. Sound Systems

Sound systems constitute a critical component of the cinematic experience in Santa Cruz movie theaters, profoundly impacting audience immersion and emotional engagement with films. High-quality sound reproduction enhances the impact of dialogue, music, and sound effects, creating a more realistic and captivating auditory environment. Modern sound technologies, such as Dolby Atmos and DTS:X, utilize object-based audio to create a three-dimensional soundscape, immersing the audience within the film’s sonic world. The Nickolodeon Theatre in Santa Cruz, known for its historic charm, has invested in modern sound technology to enhance the viewing experience while preserving the venue’s architectural integrity. This demonstrates the importance of balancing historical preservation with technological advancements to provide a compelling and immersive cinematic experience. Conversely, inadequate sound systems can diminish the impact of a film, hindering clarity, reducing emotional resonance, and detracting from the overall viewing experience. The careful calibration and maintenance of sound equipment are crucial for ensuring optimal audio performance and maximizing audience enjoyment. The quality of a theater’s sound system directly influences audience perception of the overall cinematic experience, impacting repeat business and contributing to a venue’s reputation within the community.

The evolution of sound technology in cinemas parallels advancements in filmmaking itself. As filmmakers increasingly utilize sound design as a narrative tool, theaters must adapt by investing in state-of-the-art sound systems to fully realize the artistic vision of these films. The transition from traditional surround sound to immersive audio formats like Dolby Atmos represents a significant leap forward in cinematic sound reproduction, placing audiences within the heart of the action. This technological evolution enhances the emotional impact of films, creating a visceral and unforgettable experience for viewers. The integration of high-quality sound systems into Santa Cruz movie theaters reflects a commitment to providing audiences with the best possible cinematic experience, ensuring that the auditory elements of a film are rendered with clarity, precision, and emotional impact. The investment in advanced sound technology enhances the appeal of these venues, attracting discerning moviegoers seeking a truly immersive and captivating cinematic experience.

Sound systems are integral to the modern cinematic experience, playing a crucial role in audience immersion and emotional engagement. Santa Cruz movie theaters that prioritize high-quality sound reproduction demonstrate a commitment to providing a superior viewing experience. The ongoing evolution of sound technology necessitates continuous adaptation and investment in cutting-edge audio equipment to keep pace with advancements in filmmaking. By embracing these technological advancements, Santa Cruz cinemas enhance their appeal, attract discerning audiences, and solidify their position as vital cultural hubs within the community.

9. Overall Atmosphere

The overall atmosphere of movie theaters in Santa Cruz, CA, significantly influences the audience experience, impacting perceptions of value, comfort, and enjoyment. This encompasses a range of factors that contribute to the ambiance and overall impression of the venue, extending beyond the film itself. A positive atmosphere fosters repeat business, positive word-of-mouth referrals, and a strong sense of community engagement. Understanding the elements that contribute to a positive cinematic atmosphere is crucial for theater operators seeking to enhance customer satisfaction and cultivate a loyal audience base. This section explores the multifaceted nature of atmosphere in Santa Cruz cinemas, examining its constituent elements and their impact on the moviegoing experience.

  • Ambiance and Design

    The architectural design, interior dcor, and overall ambiance of a theater contribute significantly to its atmosphere. Historic theaters like the Del Mar Theatre, with its art deco styling, offer a unique and nostalgic ambiance that enhances the cinematic experience. Modern multiplexes often prioritize sleek, contemporary designs, emphasizing comfort and technological sophistication. Factors such as lighting, seating arrangements, and decorative elements play a crucial role in shaping the overall mood and atmosphere of the venue, influencing audience perceptions of comfort and aesthetic appeal.

  • Cleanliness and Maintenance

    The cleanliness and overall maintenance of a theater directly impact audience perceptions of quality and comfort. Clean restrooms, well-maintained seating areas, and a tidy lobby contribute to a positive impression of the venue. Conversely, a lack of cleanliness can create a negative perception, impacting customer satisfaction and potentially deterring future visits. Regular cleaning and preventative maintenance demonstrate a commitment to customer comfort and contribute to a more enjoyable moviegoing experience.

  • Customer Service

    The quality of customer service provided by theater staff significantly influences the overall atmosphere. Friendly and helpful staff members create a welcoming environment, enhancing the customer experience and fostering a sense of community. Efficient ticketing processes, clear communication, and prompt assistance with inquiries contribute to a positive perception of the venue. Conversely, poor customer service can create a negative atmosphere, diminishing audience enjoyment and potentially impacting future patronage.

  • Crowd Dynamics and Noise Levels

    The behavior of fellow audience members and the overall noise level within the theater can significantly impact the viewing experience. Excessive talking, disruptive behavior, or inconsiderate use of mobile devices can detract from the immersive quality of the film and create a negative atmosphere. Theaters often implement policies regarding noise levels and disruptive behavior to maintain a respectful and enjoyable environment for all patrons. The management of crowd dynamics and noise levels contributes significantly to the overall atmosphere and influences audience perceptions of comfort and enjoyment.

The overall atmosphere of movie theaters in Santa Cruz is a complex interplay of various factors, encompassing ambiance, cleanliness, customer service, and audience behavior. A positive atmosphere enhances the moviegoing experience, fostering customer loyalty and contributing to the cultural vibrancy of the city’s cinematic landscape. By prioritizing these elements, Santa Cruz theaters cultivate a welcoming and enjoyable environment for all patrons, solidifying their role as vital entertainment destinations within the community. The interplay of these factors creates a unique and dynamic atmosphere within each venue, influencing audience perceptions and contributing to the overall success and sustainability of movie theaters in Santa Cruz.

Frequently Asked Questions about Movie Theaters in Santa Cruz, CA

This FAQ section addresses common inquiries regarding cinematic experiences in Santa Cruz, providing concise and informative responses to assist individuals in planning their movie outings.

Question 1: How much do movie tickets typically cost in Santa Cruz?

Ticket prices vary depending on the theater, time of day, day of the week, film format (2D, 3D, IMAX), and any applicable discounts. Generally, prices align with regional averages, with potential variations for premium formats or special events.

Question 2: What options exist for purchasing movie tickets in advance?

Many Santa Cruz theaters offer online ticketing through their websites or third-party platforms such as Fandango or Atom Tickets. Advance purchase is recommended, especially for popular films or peak showtimes, to secure desired seats.

Question 3: Are discounts available for seniors, students, or children?

Most theaters offer discounted tickets for specific demographics, including seniors, students, and children. Specific eligibility requirements and discount amounts vary by theater. It’s advisable to check the theater’s website or inquire directly at the box office for details.

Question 4: What accessibility features are available at Santa Cruz cinemas?

Many theaters offer accessibility features such as wheelchair ramps, accessible restrooms, assistive listening devices, and closed captioning or audio description for select films. Contacting the theater directly to confirm specific accommodations is recommended before attending a screening.

Question 5: What parking options are available near downtown theaters?

Downtown Santa Cruz offers a mix of street parking, public parking garages, and private parking lots. Availability can be limited, especially during peak hours. Utilizing public transportation or ride-sharing services may offer convenient alternatives.

Question 6: What dining options are available near Santa Cruz movie theaters?

Numerous restaurants and cafes are located near many Santa Cruz cinemas, offering diverse dining options before or after a film. Downtown theaters are particularly convenient for accessing nearby dining establishments, while suburban theaters may have adjacent restaurants or nearby dining options within walking distance or a short drive.

This FAQ section provides a general overview of key information regarding movie theaters in Santa Cruz. Consulting individual theater websites or contacting them directly is recommended for the most up-to-date and specific details.

The following section explores the history and cultural significance of cinemas in Santa Cruz, providing a deeper understanding of their role within the community.

Tips for an Enhanced Moviegoing Experience in Santa Cruz

Maximizing enjoyment of Santa Cruz’s diverse cinematic offerings involves strategic planning and consideration of various factors. The following tips offer guidance for enhancing the moviegoing experience:

Tip 1: Advance Ticket Purchase: Secure tickets online, especially for popular films or peak times, to avoid potential sell-outs and guarantee preferred seating. This also allows for a smoother arrival experience, bypassing potential queues at the box office.

Tip 2: Explore Varied Venues: Santa Cruz offers a range of cinematic experiences, from historic single-screen theaters to modern multiplexes. Exploring different venues allows discovery of unique architectural styles, specialized programming, and distinct atmospheres.

Tip 3: Consider Location and Transportation: Factor in theater location and transportation options. Downtown venues offer proximity to restaurants and public transit, while suburban locations may provide ample parking. Choosing a location aligned with individual transportation preferences enhances convenience.

Tip 4: Check for Discounts and Promotions: Many theaters offer discounts for seniors, students, or specific days of the week. Utilizing these offers maximizes value and affordability.

Tip 5: Plan Dining Strategically: Combine the movie outing with a culinary experience by exploring nearby restaurants before or after the film. Numerous dining options surround many Santa Cruz theaters, offering diverse cuisines and price points.

Tip 6: Arrive Early for Optimal Seating: Arriving early, especially for popular screenings, allows ample time for concession purchases, restroom visits, and securing preferred seating without rushing. This contributes to a more relaxed and enjoyable pre-film experience.

Tip 7: Review Accessibility Information: Individuals with specific accessibility needs should review theater websites or contact the venue directly to confirm available accommodations. This ensures a comfortable and inclusive moviegoing experience.

Employing these strategies enhances enjoyment and convenience when attending movies in Santa Cruz. Careful planning ensures a seamless and enriching cinematic experience tailored to individual preferences and logistical needs.

This collection of tips aims to assist individuals in navigating the various options and maximizing their enjoyment of Santa Cruz’s diverse cinematic offerings. The following conclusion summarizes the key takeaways and emphasizes the ongoing vitality of movie theaters in Santa Cruz.

Movie Theaters in Santa Cruz, CA

This exploration of movie theaters in Santa Cruz, CA, has highlighted their multifaceted nature, extending beyond mere entertainment venues. Their diverse locations, pricing structures, showtime schedules, accessibility features, concession offerings, parking availability, screen and sound quality, and overall atmosphere collectively shape the cinematic experience. Each element contributes to the appeal and accessibility of these venues, reflecting the dynamic interplay between business operations, technological advancements, and community engagement. The examination of these factors reveals the crucial role cinemas play in the cultural landscape of Santa Cruz, enriching the lives of residents and visitors alike.

Movie theaters in Santa Cruz represent more than just places to watch films; they serve as vital cultural hubs, fostering community connection and providing shared experiences. Their continued presence within the city’s entertainment landscape contributes to its vibrancy and reflects the enduring appeal of cinematic storytelling. Supporting local cinemas ensures their ongoing viability, allowing them to adapt to evolving audience preferences and technological advancements, enriching the cultural fabric of Santa Cruz for generations to come. Adaptation and innovation within the cinema industry are crucial for navigating the changing entertainment landscape and ensuring the continued relevance of these cherished community spaces.