9+ Ways to Rate Your Lyft Driver After You Forgot

forgot to rate lyft driver

9+ Ways to Rate Your Lyft Driver After You Forgot

Omitting feedback after a ride-hailing service trip can be an oversight with potential implications. This lack of evaluation prevents the platform from gathering crucial data regarding driver performance. For instance, failing to provide feedback after a particularly positive or negative experience means valuable information is lost, hindering the company’s ability to reward excellent service or address issues promptly.

Driver ratings and reviews form the backbone of accountability within the gig economy. These evaluations contribute to a system where drivers are incentivized to provide high-quality service. They also allow ride-hailing platforms to monitor driver behavior and maintain service standards. Historically, feedback mechanisms have evolved from simple comment boxes to more sophisticated star-rating systems, reflecting the growing importance of user input in shaping the shared transportation landscape. This data not only helps maintain service quality but also empowers passengers to make informed decisions about future rides.

This article delves into the various aspects of post-ride feedback, examining its influence on both driver performance and the overall ride-hailing experience. Topics explored include the importance of timely feedback, the impact of ratings on driver income and platform policies, and methods for rectifying missed rating opportunities.

1. Delayed Feedback

Delayed feedback, a direct consequence of forgetting to rate a Lyft driver, presents significant challenges to the ride-hailing ecosystem. Timely evaluations are crucial for maintaining service quality, ensuring driver accountability, and improving the overall passenger experience. This section explores the multifaceted implications of delayed feedback within the context of ride-hailing platforms.

  • Impact on Driver Performance Evaluation

    Delayed ratings diminish the accuracy of driver performance evaluations. A late submission, even if positive, may not be factored into immediate performance bonuses or incentives. Conversely, delayed negative feedback hinders prompt intervention regarding driver behavior or service issues. This temporal disconnect weakens the feedback loop crucial for continuous improvement.

  • Compromised Platform Responsiveness

    Ride-hailing platforms rely on prompt feedback to address issues effectively. Delayed reports complicate investigations, making it difficult to ascertain the context of a ride and take appropriate action. This can lead to unresolved issues and diminished passenger trust in the platform’s ability to handle complaints fairly and efficiently.

  • Skewed Data Analysis and Algorithm Accuracy

    Real-time data analysis is fundamental to ride-hailing operations. Delayed ratings introduce inaccuracies into the data stream, affecting the platform’s ability to identify trends, optimize algorithms for ride matching, and implement dynamic pricing strategies. This data distortion can lead to suboptimal resource allocation and negatively impact overall platform efficiency.

  • Erosion of Passenger Trust and Platform Reputation

    The inability to provide timely feedback can erode passenger trust. When passengers perceive a lack of responsiveness to their concerns, it can negatively impact their overall satisfaction and willingness to use the platform. This can lead to reputational damage and diminished market share for the ride-hailing service.

In conclusion, delayed feedback, often a result of simply forgetting to rate a driver, creates a ripple effect across the ride-hailing ecosystem. From impacting individual driver performance evaluations to influencing platform-wide data analysis, the consequences of delayed feedback underscore the critical importance of timely ratings in maintaining a healthy and efficient ride-hailing environment. This reinforces the need for mechanisms that encourage prompt feedback submission to ensure both drivers and passengers benefit from a reliable and transparent system.

2. Lost Driver Recognition

Lost driver recognition represents a significant consequence of neglecting to rate a Lyft driver. Ride-hailing platforms utilize rating systems not only for accountability but also to acknowledge and reward exceptional service. When passengers omit feedback, drivers miss opportunities for recognition, impacting morale and potentially hindering career progression within the platform. This oversight can manifest in several ways, from missed bonuses tied to high ratings to exclusion from programs recognizing top-performing drivers. For example, a driver consistently providing exceptional service, going the extra mile for passengers, might be eligible for a “Driver of the Month” award or a bonus based on positive feedback. However, if passengers frequently forget to rate their rides, this driver’s efforts go unnoticed, diminishing the incentive to maintain high service standards.

Furthermore, the lack of positive reinforcement can create a sense of undervaluation. Drivers invest time and effort in providing quality service, and positive ratings serve as validation of their dedication. Without consistent feedback, drivers may become demotivated, potentially leading to a decline in service quality. This can create a negative feedback loop, impacting future passenger experiences. Consider a scenario where a driver consistently receives positive feedback, motivating them to maintain high standards. However, a period of forgotten ratings can disrupt this positive cycle, leading to uncertainty and potentially impacting their motivation.

In summary, lost driver recognition, a direct consequence of passengers forgetting to rate their rides, undermines the incentive structure within the ride-hailing ecosystem. This omission not only deprives deserving drivers of accolades and potential financial rewards but also erodes their motivation, potentially contributing to a decline in overall service quality. Addressing this issue requires strategies to encourage consistent passenger feedback, ensuring drivers receive the recognition they deserve and maintaining a high standard of service across the platform.

3. Missed Improvement Opportunities

Within ride-hailing services, feedback mechanisms play a crucial role in driving service improvements. Neglecting to rate a driver, even if unintentional, represents a missed opportunity to contribute to this improvement process. These missed opportunities have far-reaching consequences, affecting drivers, the platform, and the overall passenger experience. This section explores the multifaceted nature of these lost opportunities and their impact on the ride-hailing ecosystem.

  • Lack of Targeted Driver Feedback

    Specific feedback, both positive and negative, guides driver development. Forgetting to rate a driver deprives them of valuable insights into passenger perceptions. For instance, a driver unaware of a recurring issue, such as abrupt braking or inefficient route selection, cannot address it, hindering their professional growth and potentially impacting future passenger satisfaction.

  • Hindered Platform Algorithm Refinement

    Ride-hailing platforms leverage aggregated feedback data to refine algorithms governing driver allocation, pricing, and route optimization. Missing ratings create gaps in this data, limiting the platform’s ability to identify areas needing improvement and implement effective changes. This data deficiency can lead to suboptimal resource allocation and affect the overall efficiency of the service.

  • Impeded Service Quality Enhancement

    Continuous service improvement relies on comprehensive data analysis. Omitted driver ratings contribute to an incomplete picture of service quality, hindering the platform’s ability to address systemic issues, implement targeted training programs, and enhance passenger safety. This lack of comprehensive data can impede progress toward a more reliable and efficient ride-hailing experience.

  • Reduced Passenger Empowerment

    The rating system empowers passengers to influence the quality of service they receive. By neglecting to provide feedback, passengers forfeit their opportunity to contribute to a better ride-hailing experience, both for themselves and the broader user community. This lack of participation diminishes the collective power of passengers to shape the future of ride-hailing services.

In conclusion, missed improvement opportunities, a direct consequence of forgetting to rate Lyft drivers, represent a significant loss for all stakeholders. From hindering individual driver development to impeding platform-wide service enhancements, these omissions create a ripple effect across the ride-hailing ecosystem. Recognizing the value of every rating underscores the importance of fostering a culture of consistent feedback to ensure continuous improvement and a more satisfying ride-hailing experience for everyone.

4. Impact on Driver Earnings

Driver earnings within ride-hailing platforms are significantly influenced by passenger ratings. Omitting a rating, even unintentionally, can have a tangible impact on a driver’s income. This connection stems from several factors, including performance-based bonuses, platform visibility, and potential deactivation. Ride-hailing platforms often employ incentive programs rewarding drivers with high average ratings. These bonuses can contribute substantially to a driver’s overall income. Consequently, a lack of ratings can indirectly reduce earnings by limiting access to these incentives. For instance, a driver consistently achieving high ratings might qualify for a weekly bonus. However, multiple unrated rides could lower their average rating, potentially disqualifying them from the bonus. This demonstrates the direct link between forgotten ratings and potential financial loss.

Furthermore, driver ratings influence platform algorithms determining ride allocation. Drivers with consistently high ratings often receive priority in ride assignments, leading to increased earning potential. Conversely, a lower average rating, potentially influenced by a lack of ratings, can decrease ride frequency and thus impact income. Consider a scenario where two drivers are equally close to a passenger requesting a ride. The platform’s algorithm might prioritize the driver with a higher average rating, leading to a lost earning opportunity for the driver with fewer ratings. This illustrates how unrated rides can indirectly affect income by limiting access to ride requests.

In summary, the seemingly simple act of forgetting to rate a driver can have a tangible impact on their livelihood. From missed bonus opportunities to reduced ride visibility, the absence of ratings can indirectly diminish driver earnings. Understanding this connection underscores the importance of consistent and timely feedback within ride-hailing platforms. This awareness encourages responsible platform usage, contributing to a fairer and more sustainable environment for drivers reliant on these platforms for income.

5. Inaccurate Driver Profiles

Inaccurate driver profiles emerge as a significant consequence of passengers consistently forgetting to rate their Lyft drivers. Driver profiles, crucial for matching riders with suitable drivers, rely heavily on aggregated passenger feedback. Omitted ratings skew the data, leading to potentially misleading representations of driver performance and impacting the overall ride-hailing experience. This inaccuracy arises because the absence of feedback creates an incomplete picture of a driver’s service history. For instance, a driver might consistently provide excellent service, but a series of unrated rides could prevent this positive trend from accurately reflecting in their profile. Conversely, a single negative experience, amplified by a lack of other feedback, could disproportionately impact a driver’s overall rating, creating an inaccurate portrayal of their typical performance.

This phenomenon can have tangible repercussions for both passengers and drivers. Passengers relying on these potentially skewed profiles might make ill-informed decisions, leading to mismatched expectations and potentially negative ride experiences. Imagine a passenger selecting a driver based on a seemingly high average rating, only to discover this rating reflects limited feedback, not consistent performance. From the driver’s perspective, an inaccurate profile can impact ride assignments and earnings. A lower-than-deserved rating, resulting from missing feedback, could limit their access to preferred ride requests or bonus opportunities. This highlights the practical significance of understanding the link between forgotten ratings and inaccurate driver profiles.

Addressing this challenge requires fostering a culture of consistent feedback within ride-hailing platforms. Encouraging passengers to rate every ride contributes to more accurate and representative driver profiles. This, in turn, leads to improved ride matching, fairer driver evaluation, and a more reliable and transparent ride-hailing experience for all stakeholders. By recognizing the cumulative impact of individual ratings, platforms can strive toward a more robust and equitable system, benefiting both drivers and passengers alike.

6. Skewed Platform Data

Ride-hailing platforms rely on accurate data to optimize operations, ensure fairness, and enhance the user experience. Forgetting to rate Lyft drivers contributes to skewed platform data, undermining these goals and potentially leading to unintended consequences for all stakeholders. This data distortion arises from the incomplete picture of driver performance created by missing ratings, impacting various aspects of the platform’s functionality.

  • Impacted Driver Performance Evaluation

    Accurate driver performance evaluation hinges on comprehensive feedback. Missing ratings create gaps in this data, preventing platforms from accurately assessing driver performance. This can lead to mischaracterizations of driver behavior and hinder efforts to identify top performers or address problematic trends. A driver consistently providing exceptional service but receiving few ratings might be overlooked for bonuses or recognition, while a driver with a few negative experiences amplified by a lack of other feedback might face undue scrutiny. This illustrates how skewed data compromises fair and effective driver evaluation.

  • Compromised Algorithm Accuracy and Efficiency

    Ride-hailing platforms employ algorithms to manage various aspects of their operations, from ride allocation and pricing to route optimization. These algorithms rely on accurate data to function effectively. Skewed data resulting from forgotten ratings compromises the algorithms’ ability to make optimal decisions. For example, inaccurate driver performance data can lead to inefficient ride assignments, pairing passengers with less suitable drivers. Similarly, skewed data on ride demand can result in inaccurate pricing models and suboptimal route planning, impacting both passenger experience and platform profitability.

  • Hindered Service Quality Improvements

    Platforms use data analysis to identify areas for service improvement and implement targeted interventions. Skewed data undermines these efforts by providing an incomplete and potentially misleading picture of service quality. For instance, if a significant portion of rides go unrated, the platform might misinterpret the prevalence of certain issues, such as long wait times or navigation problems. This can lead to misdirected resources and ineffective solutions, hindering overall service quality improvement. The lack of comprehensive data limits the platform’s ability to address systemic issues and enhance the ride-hailing experience for all users.

  • Distorted Market Understanding and Strategic Planning

    Data analysis informs platform-wide strategic planning, from market expansion decisions to service diversification. Skewed data, influenced by forgotten ratings, can distort the platform’s understanding of market dynamics, leading to misinformed strategic choices. For example, inaccurate data on customer satisfaction could lead to flawed marketing campaigns or misguided investments in new features. This highlights the broader impact of skewed data, extending beyond immediate operational concerns to influence long-term strategic planning and overall platform success.

In conclusion, the seemingly minor act of forgetting to rate a Lyft driver contributes to a larger issue of skewed platform data. This data distortion has far-reaching consequences, impacting driver evaluations, algorithm efficiency, service quality improvements, and even long-term strategic planning. Recognizing the significance of each individual rating underscores the importance of encouraging consistent feedback to ensure the integrity of platform data and the continued success of the ride-hailing ecosystem.

7. Hindered Quality Control

Hindered quality control represents a direct consequence of passengers neglecting to rate Lyft drivers. Ride-hailing platforms rely heavily on user feedback as a primary mechanism for quality control. Omitted ratings create blind spots, limiting the platform’s ability to identify areas needing improvement and implement effective interventions. This weakens the feedback loop essential for maintaining and enhancing service standards. The causal link between forgotten ratings and hindered quality control operates on several levels. Individual drivers lack specific feedback necessary for self-improvement, while the platform loses valuable data required for comprehensive performance analysis. For example, a pattern of unrated rides involving a particular driver exhibiting unprofessional behavior might go unnoticed, preventing timely intervention and potentially impacting future passenger experiences. Similarly, consistent omissions of positive feedback can obscure patterns of excellent service, hindering the platform’s ability to recognize and reward top performers.

The practical significance of this connection lies in its impact on the overall ride-hailing experience. Hindered quality control, stemming from insufficient data, can lead to a decline in service standards, diminished passenger satisfaction, and ultimately, a less reliable and efficient transportation system. Consider a scenario where numerous passengers experience similar issues, such as inconsistent vehicle cleanliness, but fail to provide feedback. The platform, lacking this crucial data, remains unaware of the problem’s prevalence, preventing effective intervention and perpetuating the issue. This underscores the importance of recognizing each rating as a contribution to collective quality control, empowering both passengers and the platform to maintain high service standards. Furthermore, hindered quality control can lead to a reactive rather than proactive approach to problem-solving. Instead of identifying and addressing issues early on, platforms may only become aware of problems when they escalate into more significant complaints or negative publicity. This reactive approach can be costly and less effective than a proactive system driven by consistent and comprehensive user feedback.

In conclusion, the connection between forgotten ratings and hindered quality control is a critical aspect of maintaining a healthy and efficient ride-hailing ecosystem. Understanding this link emphasizes the importance of consistent passenger feedback in ensuring driver accountability, facilitating service improvements, and ultimately, creating a more reliable and satisfactory ride-hailing experience for all users. Addressing this challenge requires promoting a culture of feedback within ride-hailing platforms, emphasizing the individual and collective benefits of rating every ride. This proactive approach strengthens quality control mechanisms, contributing to a more robust and sustainable ride-hailing environment.

8. Limited Future Improvements

Limited future improvements within ride-hailing services are directly linked to the prevalence of unrated rides. When passengers forget to rate Lyft drivers, the platform loses valuable data crucial for identifying areas needing improvement and implementing effective changes. This lack of feedback creates a blind spot, hindering progress toward a more efficient, reliable, and user-friendly ride-hailing experience. The causal chain begins with the individual ride. An unrated trip, regardless of its quality, represents a missed opportunity for feedback. This missing data point aggregates across the platform, obscuring patterns and trends that could inform service enhancements. Consider a scenario where multiple passengers experience excessively long wait times in a specific area. If these passengers neglect to rate their rides, the platform remains unaware of the localized issue, hindering its ability to adjust driver allocation or implement other solutions to improve wait times. This illustrates how forgotten ratings limit the platform’s capacity for proactive intervention and service optimization.

The practical significance of this connection lies in its impact on the overall evolution of ride-hailing services. Without comprehensive data derived from consistent passenger feedback, platforms operate with a limited understanding of user experiences and service gaps. This restricted perspective hinders innovation and limits the potential for future improvements. For example, imagine a ride-hailing platform considering the introduction of a new feature, such as in-app communication between drivers and passengers. If a substantial portion of rides go unrated, the platform lacks sufficient data to gauge passenger satisfaction with existing communication methods, making it difficult to assess the potential value and adoption of the proposed feature. This illustrates how the absence of feedback can impede informed decision-making and limit the platform’s ability to adapt and evolve based on user needs.

In conclusion, the connection between limited future improvements and forgotten driver ratings represents a critical challenge for the ride-hailing industry. Addressing this challenge requires fostering a culture of consistent feedback, emphasizing the importance of rating every ride. By empowering passengers to actively participate in the feedback process, platforms gain access to the comprehensive data necessary for informed decision-making, targeted interventions, and continuous service improvement. This proactive approach, driven by consistent user feedback, unlocks the potential for innovation and ensures the ongoing evolution of ride-hailing services toward a more efficient, reliable, and user-centric transportation model.

9. Difficulty Addressing Issues

Difficulty addressing issues within ride-hailing services is directly linked to the frequency with which passengers omit driver ratings. When feedback is not provided, platforms face significant challenges in identifying, investigating, and resolving problems effectively. This connection stems from the critical role passenger ratings play in pinpointing specific incidents, understanding the context of disputes, and tracking patterns of problematic behavior. Without this crucial information, addressing issues becomes a reactive rather than proactive process, hindering the platform’s ability to maintain service quality and ensure passenger safety. For instance, if a passenger experiences a navigation error leading to a significantly longer trip but forgets to rate the driver and report the issue, the platform loses a valuable opportunity to investigate the incident, identify potential navigation system flaws, and implement corrective measures. This lack of feedback can perpetuate systemic issues and negatively impact future passenger experiences.

The practical significance of this connection lies in its impact on accountability and service improvement. Difficulty addressing issues, stemming from a lack of passenger feedback, undermines the platform’s ability to hold drivers accountable for unprofessional conduct or service deficiencies. Furthermore, it limits the platform’s capacity to identify areas needing improvement and implement targeted interventions. Consider a scenario where multiple passengers experience rude behavior from a particular driver, but none of them provide feedback through the rating system. The platform, lacking this crucial information, cannot investigate the driver’s conduct and take appropriate action, potentially exposing future passengers to similar negative experiences. This underscores the importance of each rating as a contribution to a collective system of accountability and service improvement.

In conclusion, the connection between difficulty addressing issues and forgotten driver ratings represents a critical challenge for ride-hailing platforms. This challenge impacts not only individual passenger experiences but also the overall health and efficiency of the ride-hailing ecosystem. Addressing this issue requires fostering a culture of consistent feedback, emphasizing the importance of rating every ride, regardless of whether the experience was positive, negative, or neutral. By empowering passengers to actively participate in the feedback process, platforms gain access to the crucial information necessary for effective issue resolution, proactive service improvements, and the creation of a safer and more reliable ride-hailing environment for all users.

Frequently Asked Questions

This section addresses common inquiries regarding the implications of omitting driver ratings within ride-hailing services.

Question 1: How does forgetting to rate a Lyft driver affect the driver’s income?

Driver income can be indirectly affected by unrated rides. Many platforms utilize rating systems for performance-based bonuses and incentives. Consistent high ratings often contribute to increased earning potential through bonuses and preferential ride assignments. A lack of ratings can hinder access to these benefits.

Question 2: Can a forgotten rating be submitted later?

Most ride-hailing platforms provide mechanisms for submitting ratings after a ride is completed, even if initially omitted. However, the specific process and timeframe for submitting late ratings may vary depending on the platform’s policies. Consulting the platform’s help resources typically provides guidance on submitting past ratings.

Question 3: Does omitting a rating affect the overall quality of service on ride-hailing platforms?

Omitted ratings contribute to a less comprehensive understanding of driver performance and passenger experiences. This lack of feedback can hinder quality control efforts, limiting the platform’s ability to identify areas needing improvement and implement effective interventions. Consistent feedback is crucial for maintaining and enhancing service quality.

Question 4: How do unrated rides impact the accuracy of driver profiles?

Driver profiles are constructed based on aggregated passenger feedback. Unrated rides contribute to incomplete and potentially inaccurate driver profiles, misrepresenting driver performance and potentially impacting ride matching and passenger expectations. Comprehensive feedback ensures accurate profiles reflecting consistent driver behavior.

Question 5: What are the broader implications of consistently forgetting to rate drivers?

Consistently omitting driver ratings contributes to skewed platform data, impacting algorithm accuracy, service quality improvements, and long-term strategic planning. This data deficiency hinders the platform’s ability to optimize operations, personalize user experiences, and adapt to evolving market demands. Consistent feedback is crucial for informed decision-making and the continued evolution of ride-hailing services.

Question 6: How can ride-hailing platforms encourage more consistent feedback from passengers?

Platforms can employ various strategies to promote a culture of consistent feedback. These strategies might include in-app reminders, gamified reward systems for rating rides, and educational campaigns highlighting the importance of feedback for service improvements. Clear communication and user-friendly rating interfaces also contribute to higher rates of feedback submission.

Consistent and comprehensive feedback is vital for a well-functioning ride-hailing ecosystem. Each rating contributes to a more accurate representation of driver performance, enabling platforms to address issues effectively and enhance service quality for all users.

For further information regarding specific platform policies or procedures related to driver ratings, consulting the platform’s help resources is recommended.

Tips for Providing Timely Driver Feedback

Timely feedback is crucial for maintaining a healthy and efficient ride-hailing ecosystem. The following tips offer practical strategies for ensuring prompt driver evaluations, contributing to a better experience for all users.

Tip 1: Set a Reminder Immediately After the Ride
Leverage mobile device features to set a reminder immediately after completing a ride. This ensures the experience remains fresh in mind, facilitating a more accurate and detailed evaluation. Setting a reminder for a few minutes after the ride concludes can be particularly effective.

Tip 2: Integrate Rating into Post-Ride Routine
Incorporate driver rating into one’s post-ride routine. Just as one typically retrieves belongings or confirms payment, allocating a few seconds to provide feedback can become a habitual practice, minimizing the likelihood of forgetting.

Tip 3: Utilize Platform Rating Reminders
Take advantage of in-app rating reminders provided by ride-hailing platforms. These notifications often appear shortly after a ride concludes, offering a convenient opportunity to provide feedback without needing to remember independently.

Tip 4: Understand the Importance of Feedback
Recognize that driver ratings are not merely optional but rather essential components of a well-functioning ride-hailing system. Understanding the impact of feedback on driver performance, platform algorithms, and overall service quality can motivate consistent and timely evaluations.

Tip 5: Be Specific and Constructive in Feedback
When providing feedback, strive for specificity and constructiveness. Detailing particular aspects of the ride, both positive and negative, offers more valuable insights to drivers and the platform, facilitating targeted improvements and enhancing the accuracy of driver profiles.

Tip 6: Rate Even Neutral Experiences
Recognize the value of rating even seemingly neutral ride experiences. While exceptional service or significant issues warrant specific feedback, even average rides contribute valuable data to platform algorithms, aiding in accurate driver performance assessment and service optimization.

Tip 7: Familiarize Oneself with Platform Feedback Mechanisms
Take time to understand the specific feedback mechanisms and rating scales employed by different ride-hailing platforms. This familiarity streamlines the rating process and ensures accurate and effective communication of one’s experience.

By incorporating these tips into ride-hailing practices, individuals contribute to a more robust and equitable system benefiting both drivers and passengers. Timely and consistent feedback strengthens quality control, improves driver performance, and enhances the overall ride-hailing experience for everyone.

These practical strategies empower users to actively participate in shaping the future of ride-hailing services, fostering a more reliable, efficient, and user-centric transportation model.

Forgotten Lyft Driver Ratings

This exploration has revealed the multifaceted implications of omitting driver feedback within ride-hailing services. From the potential impact on driver earnings and platform data integrity to the limitations imposed on service improvements and issue resolution, the consequences of neglecting to rate drivers extend far beyond individual rides. The analysis has highlighted the crucial role of timely and consistent feedback in maintaining a healthy and equitable ride-hailing ecosystem. Accurate driver profiles, effective quality control mechanisms, and data-driven service enhancements all rely on comprehensive passenger input. Furthermore, the discussion underscored the importance of understanding the connection between individual ratings and the collective well-being of the ride-hailing community.

The act of rating a driver, often perceived as a minor post-ride task, carries significant weight within the broader landscape of ride-hailing services. Each rating contributes to a more transparent and accountable system, empowering both drivers and passengers. Embracing a culture of consistent feedback is essential for fostering a more reliable, efficient, and user-centric transportation model. This proactive approach, driven by individual responsibility and collective awareness, paves the way for continued innovation and a more sustainable future for the ride-hailing industry. The power to shape the future of ride-hailing rests, in part, on the seemingly simple act of remembering to rate every ride.