Artwork created to advertise the 1983 film, Return of the Jedi (originally titled Revenge of the Jedi), represents a significant piece of Star Wars history. These promotional materials varied in style and imagery, featuring iconic characters like Luke Skywalker, Darth Vader, and Princess Leia, often depicted in dynamic action poses. One particularly well-known version highlights a looming image of Darth Vader, subtly suggesting the film’s central conflict. These pieces serve as visual representations of the film’s narrative themes and contribute to the overall cinematic experience.
Such promotional pieces hold historical significance, reflecting the marketing strategies and artistic trends of the early 1980s. They played a crucial role in generating public excitement for the concluding chapter of the original Star Wars trilogy. Beyond their advertising function, these pieces have become collectible items appreciated for their artistic merit and nostalgic value. They offer a tangible link to a defining moment in popular culture and continue to resonate with audiences today.
This exploration of the promotional art associated with Return of the Jedi provides a foundation for deeper discussions regarding film marketing, the evolution of movie posters as an art form, and the enduring legacy of the Star Wars franchise.
1. Original Title
The original title, Revenge of the Jedi, plays a crucial role in understanding the historical and cultural context of related promotional material. While the title ultimately changed to Return of the Jedi before the film’s release, remnants of the initial branding persist, adding a layer of complexity to these collectible items.
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Early Marketing Materials
Initial posters and other advertising materials used the Revenge of the Jedi title. These pieces are highly sought after by collectors due to their rarity and connection to the film’s development history. They offer a glimpse into a pivotal moment in the franchise’s narrative evolution and represent a tangible link to early audience perceptions of the film’s themes.
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Title Change Implications
The decision to change the title from Revenge to Return significantly impacts the interpretation of existing promotional materials. It highlights the narrative shift away from a perceived focus on vengeance towards a more thematically complex resolution. This alteration underscores the careful consideration given to the film’s messaging and target audience.
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Collector’s Value
Items bearing the original title hold significant value within the Star Wars memorabilia market. Their scarcity and historical significance contribute to their desirability among collectors. The “error” represented by the original title adds to their appeal, marking them as unique artifacts of the film’s production journey.
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Cultural Impact
The title change itself became a noteworthy event within popular culture, generating discussions and speculation among fans. The existence of promotional materials featuring the original title serves as a reminder of this pre-release narrative shift and contributes to the ongoing discourse surrounding the film’s themes and creative decisions.
Understanding the significance of the original title enriches the appreciation of related promotional material. It adds a layer of historical context and underscores the dynamic nature of film production and marketing. These pieces offer a tangible connection to the evolution of the Star Wars narrative and its enduring impact on popular culture.
2. Marketing Campaign
The marketing campaign for Return of the Jedi, initially titled Revenge of the Jedi, provides crucial context for understanding the associated promotional materials. The campaign strategically leveraged public anticipation for the final installment of the original Star Wars trilogy. Analyzing its components reveals insights into the film’s positioning and intended audience reception.
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Teaser Posters
Early teaser posters, some featuring the original title, generated significant buzz and fueled speculation about the film’s plot. These initial promotional pieces often employed minimalist designs, focusing on iconic imagery and character silhouettes to create a sense of mystery and intrigue. This approach effectively capitalized on pre-existing fan enthusiasm and established a visual language that would carry through the entire campaign.
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Character-Focused Marketing
The campaign emphasized key characters like Luke Skywalker, Darth Vader, and Princess Leia. Individual character posters highlighted their roles within the narrative and catered to diverse segments of the audience. This strategy allowed for targeted marketing efforts and reinforced the established emotional connections fans had with these iconic figures.
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Merchandising Tie-ins
The marketing campaign extended beyond traditional advertising channels, encompassing a vast array of merchandise tie-ins. Action figures, toys, apparel, and other branded products saturated the market, further amplifying public awareness and generating significant revenue. This comprehensive merchandising strategy solidified the film’s presence in popular culture and contributed to its long-term commercial success.
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International Distribution
The campaign recognized the global appeal of the Star Wars franchise, employing tailored marketing strategies for different international markets. Translated posters and localized advertising materials ensured accessibility and maximized audience reach. This global approach solidified the film’s international success and contributed to its lasting cultural impact worldwide.
The Return of the Jedi marketing campaign stands as a significant example of effective film promotion. By leveraging pre-existing fan enthusiasm, utilizing diverse marketing channels, and employing strategic character focus, the campaign effectively reached a broad audience and secured the film’s place as a cultural phenomenon. The campaign’s elements provide invaluable context for understanding the role and significance of associated promotional materials, including posters featuring the original title, within the broader marketing landscape of the time.
3. Iconic Imagery
Iconic imagery plays a crucial role in the effectiveness and collectibility of Return of the Jedi posters, especially those featuring the original Revenge of the Jedi title. These visual elements contribute significantly to the posters’ enduring appeal and cultural impact. Understanding the specific imagery employed provides insights into the film’s marketing strategy and its resonance with audiences.
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Darth Vader’s Presence
Darth Vader’s imposing figure dominates many of the posters, signifying his central role in the film’s narrative. His masked visage, instantly recognizable, evokes a sense of both menace and mystery. This visual prominence reinforces Vader’s status as a cultural icon and underscores his significance within the Star Wars saga. On posters with the original title, his presence hints at the potential for a darker, vengeance-driven narrative, further adding to their intrigue.
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Lightsaber Duels
The clash of lightsabers, symbolizing the eternal conflict between light and dark, features prominently in several poster designs. This dynamic imagery conveys action and excitement, capturing the dramatic tension inherent in the Jedi-Sith rivalry. The visual representation of these iconic weapons reinforces their symbolic importance within the Star Wars universe.
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Space Battles
Depictions of epic space battles, showcasing iconic starships like the Millennium Falcon and Star Destroyers, provide a sense of scale and adventure. These scenes allude to the galactic conflict central to the film’s plot and evoke the thrilling escapism associated with the Star Wars franchise. The visual spectacle of these battles adds another layer of excitement to the poster’s overall composition.
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Character Grouping
The strategic arrangement of key characters, often featuring Luke Skywalker, Princess Leia, and Han Solo alongside other prominent figures, conveys the importance of their interconnected journeys. These groupings underscore the ensemble nature of the narrative and emphasize the emotional bonds between the characters. This visual representation of their alliances and relationships adds depth to the posters’ narrative implications.
The iconic imagery employed in Return of the Jedi posters, including those with the original Revenge of the Jedi title, contributes significantly to their lasting appeal. These carefully chosen visual elements encapsulate the film’s core themes, highlight its iconic characters, and evoke the epic scale of the Star Wars universe. This potent combination of visual storytelling and symbolic representation solidifies these posters’ status as both marketing tools and collectible artifacts of popular culture.
4. Character Prominence
Character prominence significantly impacts the design and effectiveness of Return of the Jedi posters, particularly versions featuring the original Revenge of the Jedi title. Specific character portrayals served crucial marketing functions, driving audience anticipation and shaping perceptions of the film’s narrative. This strategic use of character imagery directly influenced the posters’ collectibility and cultural impact.
Luke Skywalker’s depiction, often brandishing a lightsaber, conveyed his evolving role as a Jedi Knight and hinted at his climactic confrontation with Darth Vader. This visual emphasis on Luke’s heroic journey resonated with audiences invested in his character arc. Similarly, Darth Vader’s imposing presence, frequently positioned centrally, reinforced his status as a primary antagonist and fueled speculation about his ultimate fate. The inclusion of other key figures, such as Princess Leia and Han Solo, broadened the posters’ appeal and emphasized the ensemble nature of the narrative. The specific poses and expressions of these characters often conveyed narrative hints, further intriguing potential viewers. For example, a poster featuring a determined Luke Skywalker facing a looming Darth Vader suggested a final showdown between the two, while a separate poster showcasing the main cast together emphasized the themes of camaraderie and shared purpose.
The strategic emphasis on specific characters directly contributed to the posters’ marketing effectiveness and lasting cultural relevance. These visual representations capitalized on established audience connections with iconic figures within the Star Wars universe, driving excitement for the film’s release. The careful portrayal of these characters also contributed to the posters’ enduring appeal among collectors, who recognize the significance of these visual narratives within the broader context of the Star Wars saga. Understanding the role of character prominence within these promotional materials provides valuable insight into the film’s marketing strategy and the enduring power of iconic character representation in popular culture. This analysis also offers a framework for understanding how character-focused marketing strategies continue to influence contemporary film promotion and audience engagement.
5. Collectibility
The collectibility of Return of the Jedi posters, particularly those featuring the original Revenge of the Jedi title, represents a significant aspect of their cultural and historical impact. These items transcend their initial promotional function, becoming sought-after artifacts within the broader context of Star Wars memorabilia. Several factors contribute to their desirability among collectors, reflecting market dynamics and the enduring appeal of the franchise.
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Rarity and Scarcity
The limited availability of certain poster variations, particularly those with the original title, significantly enhances their collectibility. Revenge of the Jedi posters, withdrawn after the title change, became scarce, increasing their value and desirability within the collector market. This scarcity drives demand and contributes to the premium prices often associated with these items. The rarity of these posters transforms them from mere promotional materials into valuable historical artifacts.
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Historical Significance
Return of the Jedi posters represent a specific moment in cinematic history, marking the conclusion of the original Star Wars trilogy. Their connection to this pivotal cultural event adds to their historical significance and contributes to their appeal among collectors. Posters bearing the original title hold particular historical weight, offering a tangible link to the film’s pre-release development and the eventual decision to change the title. This direct connection to a key moment in the franchise’s history elevates these posters beyond standard promotional material.
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Condition and Preservation
The condition of a poster plays a crucial role in determining its value within the collector market. Posters in pristine condition, free from damage or wear, command higher prices due to their perceived rarity and desirability. Proper preservation techniques, such as archival framing and storage, further contribute to a poster’s long-term value and collectibility. The careful preservation of these items reflects their perceived importance as historical artifacts and investments.
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Cultural Relevance
The enduring cultural impact of the Star Wars franchise significantly contributes to the collectibility of related memorabilia, including Return of the Jedi posters. These items serve as tangible representations of a beloved cultural phenomenon, resonating with collectors who connect with the franchise’s themes and characters. The posters’ visual elements, featuring iconic imagery and character portrayals, further enhance their cultural relevance and desirability. This enduring cultural resonance ensures continued demand within the collector market.
The collectibility of Return of the Jedi posters, especially those featuring the original title, reflects a confluence of factors related to rarity, historical significance, condition, and cultural relevance. These elements contribute to the posters’ perceived value within the collector market and solidify their status as significant artifacts within the broader cultural landscape of the Star Wars franchise. Understanding these factors provides crucial context for appreciating the value and enduring appeal of these collectible items.
6. Historical Context
Understanding the historical context surrounding Return of the Jedi, initially titled Revenge of the Jedi, provides crucial insights into the associated promotional materials. Analyzing the period’s cultural landscape illuminates the film’s marketing strategies, poster designs, and ultimate reception. This contextual awareness enhances appreciation for the posters as historical artifacts reflecting a specific moment in popular culture.
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Early 1980s Sci-Fi Boom
Return of the Jedi‘s release coincided with a surge in science fiction’s popularity, influenced by films like Star Wars itself, Alien, and E.T. the Extra-Terrestrial. This cultural climate impacted poster aesthetics, often incorporating bold colors, stylized imagery, and fantastical elements. The posters capitalized on the existing public fascination with space opera and futuristic narratives, reflecting the visual trends of the era.
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Concluding Chapter of a Trilogy
As the final installment of the original Star Wars trilogy, Return of the Jedi carried significant weight in terms of audience expectations. Promotional materials emphasized this culmination, often employing taglines and imagery that alluded to the narrative’s conclusion. This marketing strategy capitalized on the established emotional investment audiences held in the characters and storyline, building anticipation for the trilogy’s resolution. Posters reflected this narrative weight, often depicting key characters poised for a final confrontation.
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Pre-Digital Marketing Era
The film’s marketing campaign unfolded in a pre-digital landscape, relying heavily on traditional media channels like print advertising, television commercials, and theatrical trailers. This context significantly influenced poster distribution and impact. Posters served as a primary visual touchpoint for audiences, playing a crucial role in generating excitement and disseminating information about the film. Their physical presence in public spaces carried significant weight in shaping public perception.
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The Title Change Controversy
The decision to change the title from Revenge of the Jedi to Return of the Jedi generated significant pre-release discussion. This controversy further fueled public interest and impacted the perception of existing promotional materials featuring the original title. These “Revenge” posters became instant collector’s items, representing a unique moment in the film’s history. This historical context underscores the posters’ significance as artifacts documenting a key narrative and marketing shift.
Analyzing Return of the Jedi posters within their historical context provides a deeper understanding of their significance. Considering the cultural landscape of the early 1980s, the film’s position within the trilogy, pre-digital marketing strategies, and the title change controversy illuminates the posters’ creation, distribution, and reception. This contextual awareness enriches appreciation for these promotional materials, not merely as advertisements, but as historical artifacts reflecting a specific moment in cinematic and cultural history. This understanding enhances their value for collectors and provides a richer perspective on the evolution of film marketing and the enduring legacy of the Star Wars franchise.
7. Artistic Style
Artistic style significantly contributes to the impact and collectibility of Return of the Jedi posters, especially those featuring the original Revenge of the Jedi title. Analysis of prevailing artistic trends in the early 1980s, coupled with specific stylistic choices employed in these posters, provides insights into their creation and enduring appeal. This understanding enhances appreciation for the posters as both promotional materials and artistic artifacts.
The science fiction and fantasy art boom of the early 1980s significantly influenced the visual language of Return of the Jedi posters. Artists like Drew Struzan, known for his vibrant and dynamic compositions, contributed iconic pieces that captured the film’s adventurous spirit. The use of airbrushing techniques, prevalent during this period, created a sense of depth and realism, enhancing the dramatic impact of character portrayals and space battle scenes. Bold color palettes, featuring vibrant hues and contrasting tones, further amplified the visual appeal and conveyed the film’s epic scale. The compositional choices often emphasized dynamic action poses and dramatic lighting, creating a sense of movement and excitement. Consider, for example, the “Style A” poster, illustrated by Kazuhiko Sano, showcasing a powerful image of Luke Skywalker confronting Darth Vader, their lightsabers illuminating the scene with dramatic intensity. Another example, the “Style B” poster, featuring artwork by Roger Kastel, highlights the ensemble cast against a backdrop of a vast space battle, emphasizing the film’s scope and scale. These examples demonstrate the stylistic trends of the era, including the focus on dynamic action, vibrant colors, and airbrushed realism.
Understanding the artistic style employed in these posters provides crucial context for appreciating their historical significance and enduring appeal. The posters represent a confluence of artistic trends and marketing strategies specific to the early 1980s. Analysis of their stylistic choices, including compositional elements, color palettes, and artistic techniques, reveals insights into the creative process and the intended audience reception. Furthermore, recognizing the influence of prominent artists like Drew Struzan and others contributes to a deeper understanding of the posters’ artistic merit and their place within the broader context of film poster art and illustration. This stylistic analysis elevates the appreciation of these posters beyond simple promotional material, recognizing their artistic value and their reflection of a specific moment in popular culture and artistic expression. The interplay of artistic trends and marketing strategies highlights the importance of visual communication in shaping public perception and contributing to the enduring legacy of iconic films like Return of the Jedi.
8. Variations
Variations in Return of the Jedi posters, specifically those initially released under the title Revenge of the Jedi, contribute significantly to their historical importance and collectibility. These variations encompass a range of factors, including country-specific releases, different sizes, artistic interpretations, and the use of the original title. Understanding these variations provides crucial context for appreciating the posters’ value within the Star Wars memorabilia landscape.
One key factor driving variation lies in international distribution. Different countries employed unique marketing strategies, resulting in region-specific poster designs. Japanese posters, for example, often featured different artwork and typography compared to their American counterparts. These international variations reflect cultural nuances and localized marketing approaches, adding a layer of complexity to the poster’s history. Size variations further contribute to collectibility. Standard one-sheet posters coexist alongside larger, more elaborate formats intended for specific promotional displays. These larger formats, often rarer due to limited production runs, command higher prices within the collector market. Beyond size and regional differences, artistic interpretations also play a significant role. While some posters utilize key art consistent across multiple releases, others feature unique illustrations or photographic compositions. These artistic variations reflect different creative approaches to representing the film’s narrative and characters, providing collectors with a diverse range of visual interpretations. The most significant variation, however, stems from the title change. Posters featuring the original Revenge of the Jedi title represent a distinct and highly sought-after category. Their scarcity, resulting from the title change prior to the film’s release, dramatically increases their value and historical significance. These “Revenge” posters offer a tangible link to a pivotal moment in the franchise’s history, documenting a pre-release narrative shift that continues to fascinate fans and collectors.
The variations within Return of the Jedi poster art represent more than mere aesthetic differences. They reflect diverse marketing strategies, cultural influences, and a significant pre-release title change. Recognizing these variations provides crucial context for assessing a poster’s rarity, historical significance, and market value. This understanding is essential for collectors seeking to navigate the complex landscape of Star Wars memorabilia and appreciate the nuanced history behind these iconic promotional materials. Further research exploring specific examples of international variations, size differences, and artistic interpretations can deepen understanding and provide a more comprehensive picture of the Return of the Jedi poster’s multifaceted history and enduring appeal.
9. Cultural Impact
The cultural impact of Return of the Jedi posters, including those featuring the original Revenge of the Jedi title, extends beyond their function as promotional material. These posters reflect and contribute to broader cultural trends, impacting artistic styles, fan communities, and the enduring legacy of the Star Wars franchise. Analyzing their cultural impact reveals insights into the interplay between film marketing, popular culture, and audience engagement.
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Nostalgia and Generational Impact
These posters evoke a sense of nostalgia for many, representing a specific moment in popular culture, particularly for those who experienced the film’s initial release. This nostalgic resonance contributes to the posters’ continued appeal, connecting subsequent generations to the original trilogy’s cultural significance. The imagery evokes memories and emotional connections to childhood or adolescence, solidifying the posters’ place within the broader cultural landscape.
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Artistic Influence and Iconography
The artistic style employed in these posters, often featuring the work of prominent illustrators like Drew Struzan, has influenced subsequent film poster design and other media. Specific visual elements, such as lightsaber duels and character portrayals, have become iconic, permeating popular culture and influencing artistic expression beyond the Star Wars franchise. The posters contribute to a visual language associated with science fiction and fantasy, shaping aesthetic trends and inspiring creative endeavors.
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Fan Communities and Collectibility
Return of the Jedi posters play a significant role within Star Wars fan communities, serving as focal points for discussion, collecting, and artistic reinterpretation. The rarity of certain variations, especially those with the original title, fuels a collector’s market and contributes to the posters’ perceived value as cultural artifacts. These communities actively engage with the posters’ historical significance, contributing to their preservation and ongoing cultural relevance.
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Merchandising and Commercialization
The posters’ imagery extends beyond the posters themselves, appearing on a wide range of merchandise, from t-shirts and mugs to action figures and other collectibles. This commercialization reinforces the posters’ iconic status within popular culture and contributes to the Star Wars franchise’s enduring commercial success. The posters’ visual elements become embedded within a broader consumer landscape, further solidifying their cultural impact.
The cultural impact of Return of the Jedi posters transcends their initial promotional purpose, reflecting and shaping broader trends in popular culture, art, and fandom. These posters serve as nostalgic touchstones, influence artistic styles, fuel collector communities, and drive commercial enterprises. Recognizing their multifaceted cultural impact provides a richer understanding of their significance within the broader context of the Star Wars phenomenon and its enduring legacy. Further exploration of these cultural influences can offer valuable insights into the evolving relationship between film, marketing, and audience engagement in an increasingly media-saturated world.
Frequently Asked Questions
This section addresses common inquiries regarding promotional materials related to the film Return of the Jedi, particularly those associated with its original title, Revenge of the Jedi. These responses aim to provide clarity and dispel misconceptions surrounding these collectible items.
Question 1: What makes Revenge of the Jedi posters different from Return of the Jedi posters?
The primary difference lies in the title. Posters bearing “Revenge” were printed prior to the title change and are significantly rarer than “Return” versions. This distinction contributes to their higher value and historical significance.
Question 2: Why was the title changed from Revenge of the Jedi to Return of the Jedi?
George Lucas decided to change the title, believing “revenge” did not align with the Jedi philosophy. This decision, made shortly before release, resulted in the destruction of many “Revenge” posters, further enhancing their rarity.
Question 3: How can one authenticate a Revenge of the Jedi poster?
Authentication requires careful examination of printing techniques, paper stock, and other physical characteristics. Consulting reputable Star Wars memorabilia experts and seeking professional authentication services is recommended.
Question 4: What factors influence the value of these posters?
Several factors contribute to value: condition, rarity, size, and historical context. “Revenge” posters, particularly those in pristine condition, typically command higher prices due to their scarcity and connection to the film’s pre-release history.
Question 5: Where can one purchase authentic Return of the Jedi posters, including “Revenge” versions?
Reputable auction houses, specialized Star Wars memorabilia dealers, and established online marketplaces specializing in vintage posters offer potential avenues for acquisition. Thorough research and due diligence are essential to ensure authenticity.
Question 6: How should these posters be stored to preserve their value?
Archival-quality framing and storage materials are crucial for preservation. Avoid direct sunlight, humidity, and extreme temperatures. Consulting professional art conservators is advisable for valuable or delicate pieces.
Understanding the nuances surrounding these collectible items requires careful consideration of historical context, market dynamics, and preservation techniques. Thorough research and consultation with reputable experts remain crucial for informed collecting decisions.
Further sections will explore specific examples of these posters, analyze their artistic elements in detail, and delve deeper into the cultural impact of the Return of the Jedi marketing campaign.
Collecting and Preserving “Revenge of the Jedi” Posters
This section offers guidance for individuals interested in acquiring and preserving promotional materials related to Return of the Jedi, particularly those featuring the original Revenge of the Jedi title. These recommendations emphasize careful research, authentication, and preservation techniques.
Tip 1: Research Thoroughly: Comprehensive research is essential before purchasing any Star Wars memorabilia. Understanding the different poster variations, their historical context, and associated value ranges informs prudent acquisition decisions. Focus on reputable sources specializing in vintage film posters and Star Wars collectibles.
Tip 2: Authenticate Carefully: Given the value and rarity of these items, authentication is crucial. Seek professional authentication services specializing in vintage movie posters to verify legitimacy. Examine printing techniques, paper stock, and other physical characteristics indicative of authenticity.
Tip 3: Prioritize Condition: A poster’s condition significantly impacts its value. Prioritize items in excellent condition, free from tears, folds, or fading. Minor imperfections can be acceptable, but significant damage diminishes both value and aesthetic appeal.
Tip 4: Frame Professionally: Professional framing using archival-quality materials protects posters from environmental damage and enhances their display. Acid-free mats and UV-protective glazing safeguard against deterioration caused by light and humidity.
Tip 5: Store Properly: When not displayed, store posters flat in archival-quality sleeves or folders within a climate-controlled environment. Avoid direct sunlight, extreme temperatures, and humidity fluctuations to prevent damage and preserve value.
Tip 6: Handle with Care: Minimize handling to avoid transferring oils and dirt. When handling is necessary, use clean cotton gloves to prevent damage to the poster’s surface.
Tip 7: Document Provenance: Maintain detailed records of a poster’s acquisition history, including purchase date, seller information, and any accompanying authentication documentation. This provenance adds to a poster’s historical value and facilitates future resale or appraisal.
Adherence to these guidelines ensures responsible collecting practices, preserving the historical and cultural value of these promotional materials. Careful research, authentication, and preservation contribute to the long-term enjoyment and potential appreciation of these collectible items within the Star Wars memorabilia landscape.
The following conclusion synthesizes key insights regarding promotional materials associated with Return of the Jedi and underscores their significance within popular culture and collecting communities.
Conclusion
Promotional material associated with Return of the Jedi, particularly items featuring the original Revenge of the Jedi title, holds significant cultural and historical value. Analysis reveals the interplay between artistic trends, marketing strategies, and audience engagement within the context of the early 1980s. Variations in design, distribution, and condition contribute to the posters’ collectibility and enduring appeal among Star Wars enthusiasts. Understanding the historical context surrounding the title change, the film’s placement within the original trilogy, and the pre-digital marketing landscape provides crucial insights into the posters’ creation and reception. Examination of artistic styles, character prominence, and iconic imagery underscores their effectiveness as promotional tools and their subsequent transformation into sought-after collectibles.
These promotional pieces offer a tangible link to a pivotal moment in cinematic history and popular culture. Continued exploration of these materials contributes to a deeper understanding of the Star Wars phenomenon’s enduring legacy and its impact on artistic expression, fan communities, and the evolving landscape of film marketing. Preservation of these artifacts ensures their availability for future generations, allowing continued appreciation of their historical, artistic, and cultural significance. Further research focusing on specific poster variations, artistic influences, and individual collector narratives can enrich this understanding and contribute to a more comprehensive appreciation of the multifaceted impact of Return of the Jedi’s promotional legacy.
